Agapi Sbokou is the co-owner and CEO of PHĀEA, a leading hospitality company in Greece with over 45 years of presence. Her expertise in tourism lies predominately in luxury product development, operations, and commercial strategy, focusing on business growth and innovation through PHĀEA’s transformation. She is fully committed to help shaping the industry’s future, holding key positions in Greece’s tourism landscape: Vice President of Greek Tourism Confederation (SETE), Vice President of “Marketing Greece”, member of the Board of Institute of Greek Tourism Confederation (INSETE), member of the Board of Hotel Association of Lasithi. Agapi is passionate about social causes; she actively supports, amongst others, the Hellenic Initiative Against Alzheimer’s Disease.
