Thessaloniki, Greece – SK Hospitality has reinforced its position across key European markets through an extensive program of trade show participation and targeted B2B engagement during Q4 2025 and Q1 2026.
Demonstrating a consistent and strategic presence, the company participated in a series of leading international exhibitions, including IFTM Top Resa in Paris, World Travel Market London, ILTM Cannes, and ITB Berlin. These events provided a platform to strengthen existing partnerships, present its expanding hotel portfolio, and explore new business opportunities across core source markets.
Alongside major exhibitions, SK Hospitality maintained a strong presence across the UK and European travel trade through a series of specialized events and workshops. These included UNIQUE Events, Travel Bulletin luxury and family-themed events, Travel Gossip events, and targeted networking activations in cities such as Liverpool, Salisbury, Bournemouth, Birmingham, and Copenhagen, among others.
This multi-layered approach, combining global trade shows with direct travel agent engagement — reflects the company’s ongoing commitment to building meaningful, conversion-driven relationships within the travel trade sector.
“Consistent presence in the market is essential,” said Celine Spataro, Managing Director at SK Hospitality. By engaging directly with travel professionals across multiple touchpoints, we ensure our partners are not only visible but positioned effectively to capture demand in an increasingly competitive environment. Despite ongoing geopolitical uncertainty, we have maintained our sales and marketing activity across all key source markets. The most resilient hotels and destinations are those with a well-diversified presence across multiple markets. Relying too heavily on a single source market is a risk that should be actively avoided.”
Through these initiatives, SK Hospitality continues to support its portfolio of hotel partners across Greece and beyond, enhancing market visibility, strengthening distribution networks, and driving commercial performance.
As the company moves further into 2026, SK Hospitality team is ready to welcome 3 familiarization trips projects in Rhodes including a mega fam trip from the UK early May, top selling agents from the GASP markets into Rhodes mid-May and selected luxury agents from the SEE area early June to go hand in hand with Air Serbia capacity increase into Greek airports.
About SK Hospitality
SK Hospitality is a consulting company offering Hospitality Sales and Marketing services for selected 4* and 5* Hotels and Resorts (located in Halkidiki, Crete, Rhodes and Mykonos).
With a sensitivity towards brand and image, SK Hospitality team is an extension of the in-house sales & marketing team and promises sales improvement as well as targeted market penetration.
Established in 2017 and member of SETE and ITT, SK Hospitality offices are located in East Thessaloniki and operates representative offices in the South London (UK) and Frankfurt (Germany).
