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GIATA: GIATA Partners with Blinkup to Revolutionize Hospitality Content in Italy

GIATA, the leading global partner for content solutions in the hospitality industry, announces a significant partnership with Blinkup srl, an innovative marketing services company based in Italy. This collaboration will combine GIATA’s cutting-edge technology with Blinkup’s dynamic approach, empowering small and medium-sized enterprises (SMEs) to navigate the digital landscape more effectively.

Blinkup SRL specializes in providing tailored marketing solutions to Hospitality SMEs, offering invaluable insights and strategic guidance in Digitization, Branding, and Performance. Blinkup develops customized, actionable plans that drive tangible short- to medium-term results.

As part of this partnership, Blinkup srl will serve as a distributor of GIATA DRIVE, supported by GIATA’s current Official Partner for Italy, Oswald Arrigo DMC. GIATA DRIVE streamlines the distribution of hotel content, enabling properties to expand their reach and enhance their online presence effortlessly.

“We are thrilled to join forces with Blinkup srl to bring GIATA DRIVE to Italian hospitality,” said Cristian Boiangiu, Director of Hospitality Solutions at GIATA. “Blinkup’s deep understanding of the local market and their commitment to empowering Hospitality SMEs align with our mission to revolutionize content distribution in the industry.”

GIATA DRIVE empowers hotels with comprehensive content management capabilities, ensuring accuracy and consistency across all distribution channels. By leveraging GIATA’s extensive database and Blinkup’s strategic insights, hotels in Italy can now maximize their visibility and easily attract more guests.

“Blinkup SRL is pleased to announce a strategic partnership with GIATA DRIVE, enabling us to introduce cutting-edge technology and outstanding service in content management to the Italian market,” says Edoardo Dal Negro, CEO at Blinkup SRL “This collaboration will harness our combined strengths to deliver exceptional value to our clients.”

About Blinkup
Founded in 2015, Blinkup is dedicated to empowering SMEs by leveraging digitalization as a strategic asset. Our comprehensive analysis and consulting services provide businesses with a dynamic approach to data navigation, understanding, and strategic decision-making in Digitalization, Training, Branding, and Performance. We prioritize building relationships of mutual trust, enabling us to capture, enhance, and communicate our clients’ unique strengths. Our projects and services are designed to elevate their Digital Management and Online Distribution capabilities, driving growth and success.
To learn more: www.blinkup.it

About GIATA
GIATA was founded in 1996 and is a travel technology company specializing in tourism and based in Berlin. The company’s digital products, focusing on non-bookable content, target over 20,000 clients and partners across more than 80 countries, including hotels, hotel chains, online travel agencies, tour operators, travel agency co-operations and global travel distribution systems. Further information can be found at www.giata.com/en/
Press contact
Valeriia Borshch
Head of Marketing
Telefon: +49 160 5644724
E-Mail: press@giata.com

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