The Berlin-based company GIATA, as a technology partner of Hotelstars Union, is now delivering the official star category. All users of the GIATA service MultiCodes from now on can retrieve the name of the certifying state organisation as well as the classification on a daily basis and are entitled to use the term “stars” or the star symbol for officially classified operations. Hoteliers already using the GIATA Drive content management and distribution platform can communicate the acquired classification to thousands of international companies along the entire tourism value chain thanks to a large partner network.
Kalina Nikolova, Head of Sales at GIATA, speaks enthusiastically: “We are delighted to count on Hotelstars Union as a reliable partner by our side. Our cooperation means that the entire tourism sector now has a central channel for the provision of stars.”
“Using the technology and the network of GIATA enables hotels in 18 member countries to share their acquired classification globally and in doing so, ensure that only those accommodation providers that are actually classified advertise with stars. This is how we can achieve far-reaching transparency and guarantee transnational consumer protection against false stars,” explains Markus Luthe, President of the Hotelstars Union.
GIATA was founded in 1996 and is a technology company specialising in tourism with its headquarters in Berlin. The company’s digital products focusing on non-bookable content target 21,500 customers and partners across 74 countries, including hotels, hotel chains, online travel agencies, tour operators, travel agency co-operations and global distribution systems. More information can be found at www.giata.com
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About Hotelstars Union (HSU)
The hotel associations of Austria, Azerbaijan, Belgium, the Czech Republic, Denmark, Estonia, Georgia, Germany, Greece, Hungary, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, the Netherlands, Slovenia, Sweden and Switzerland comprise the Hotelstars Union, founded in 2009 and registered as AISBL in 2021, under the patronage of HOTREC Hospitality Europe. The Hotelstars Union is based on a shared catalogue of criteria for hotel classification and offers transparency, quality and reliability for guests and hoteliers with more than 22,000 classified hotels or 1.2 million classified rooms in its member countries. More detailed information can be found at www.hotelstars.eu
Hotelstars Union AISBL
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Hotelstars Union Secretariat