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GIATA: GIATA and Feed Dynamix integrate hotel data seamlessly and optimize online marketing in the travel industry

GIATA, the leading provider of content solutions for the travel industry, announces its cooperation with Feed Dynamix, a SaaS provider for data feed management. This partnership enables the automated integration, optimization and transformation of hotel data for individual partners & the third-party systems.

Feed Dynamix offers innovative data feed management solutions tailored for the travel industry. Leveraging this partnership, hotel images, along with facts and descriptions taken from GIATA DRIVE, are seamlessly transferred to Feed Dynamix. There, they can be organized, optimized, and controlled based on customizable criteria.

Hotels and hotel chains gain the ability not only to provide data feeds for social media platforms and retargeting providers, but also to connect to Google SA360 for automating Google Ads. Through the collaborative efforts of GIATA DRIVE and Feed Dynamix, customers can enjoy tailored campaigns designed for different target groups.

“The collaboration with Feed Dynamix underlines our mission to optimize data management in the travel industry and provide our customers with the best possible tools. By using the content channel manager GIATA DRIVE, travel and hotel providers automatically receive hotel data, facts, and descriptions. This reduces the complexity of data handling and improves data quality simultaneously.”
Kalina Nikolova | Business Development Director of GIATA

“Together with GIATA, we enable tourism companies to make their online marketing processes more efficient and to further optimize them. Our specially developed interface to GIATA DRIVE forms an important basis for the comprehensive automation of processes and enables targeted scaling in online marketing. We are looking forward to the collaboration.”
Tobias Jungcurt | Managing Director of Feed Dynamix

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About Feed Dynamix
Feed Dynamix GmbH is a specialized provider of SaaS solutions for product data handling, optimization and control. With the help of innovative technologies and accompanying services, Feed Dynamix supports companies in data feed-based product marketing and the onboarding of product information.
The SaaS solutions enable companies to make optimal use of data along the entire customer journey and efficiently automate internal product data management processes. The result is high-quality product information that is automatically synchronized with all systems and people and made available at the right time and in the highest quality.
Companies have been relying on the proven solutions from Feed Dynamix since 2007. Headquartered in Frankfurt am Main, the company is part of the PIA Group, a leading digital service provider in Germany.

Press contact
Tobias Jungkurt
Managing Director
Telephone: +49 (0)69 254 949-77
E-Mail: tobias.jungkurt@feed-dynamix.de

About GIATA
GIATA was founded in 1996 and is a travel technology company specialising in tourism and based in Berlin. The company’s digital products, focusing on non-bookable content, target over 20,000 clients and partners across more than 80 countries, including hotels, hotel chains, online travel agencies, tour operators, travel agency co-operations and global travel distribution systems. Further information can be found at www.giata.com/en/

Press contact
Valeriia Borshch
Head of Marketing
Telephone: +49 160 564472
E-Mail: press@giata.com

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