The great impact of images: When making the right choice of hotel for a holiday, the right content plays an enormous role. The Berlin-based travel tech company traffics has integrated the content of GIATA DRIVE into its systems with its latest release, thus supplementing the tour operator content in CosmoNaut, for example. This gives consumers access to significantly more photos and information originating directly from the hotelier.
GIATA DRIVE gives them the opportunity to enter and continuously update their own content. As well as images of rooms, the complex, and other areas, information on facilities and services can also be integrated. They can also list special information such as their current Covid measures. In addition to German, the content can be created in a total of 24 languages. The hotel portfolio is currently comprised of more than 32,000 establishments. The number is expected to double in the coming years.
“We will be offering consumers an extremely valuable new feature in the future with enhanced hotel images and information directly from hoteliers,” comments traffics CEO Salim Sahi. ”We are confident that this will have a noticeably positive influence on booking decisions.”
“Travel agencies rely on trustworthy and high-quality hotel information to provide sound advice,” adds GIATA Managing Director Andreas Posmeck. ”The integration of GIATA DRIVE in CosmoNaut means that the counter has access to as many hotel images for the first time as was previously only available to the very large booking portals. Thanks to this first-hand, up-to-the-minute information, agencies are able to increase the quality of their advice and minimize client complaints.”
Traffics has been one of the leading companies for travel technology since 1999 and ranks among the pioneers of the digital travel industry worldwide. traffics is synonymous with the innovative and client-oriented development of advisory, search and booking systems for travel. The system consumers include more than 6,000 travel agencies as well as renowned travel portals, airlines, hotels and travel providers with more than 1.3 billion euros in mediated travel turnover per year. The company’s continuous work on innovations and new inventions has already won traffics a number of awards and made it possible to set sustainable standards throughout the industry. traffics is a co-founder and initiator of the industry association for the Open Tourism Data Standard (OTDS) – the company is also active in committees within the German Travel Association (DRV), the Travel Industry Club (TIC), the Association of Internet Travel Sales e.V. (VIR) and in the Federal Association of Startups.
traffics press contact
Roberto La Pietra
Wilde & Partner Communications GmbH
Telephone: +49 89 17 91 90 – 45
GIATA was founded in 1996 and is a technology company specialising in tourism with its headquarters in Berlin. The company’s digital products focusing on non-bookable content target 20,000 customers and partners across 74 countries, including hotels, hotel chains, online travel agencies, tour operators, travel agency co-operations and global distribution systems. More information can be found at www.giata.com.