Electra has worked in Public Relations Departments of major companies, such as STAR Channel, DIALOGUE PR, Longchamp and VML. In September 2020, she took over the family communications company Contact Communications. In 2022, she took over as Communications Advisor to the Deputy Minister of Contemporary Culture at the Ministry of Culture until the end of his term.
She holds a degree in Public Relations from the University of Westminster, and a postgraduate degree in Arts & Cultural Management from Rome Business School.
