Brief History

The Greek Tourism Confederation (SETE) was established in 1991 and its primary goal is to bring together tourism enterprises that provide high-quality services.

The objective was the creation of an entity that would dynamically express the views of the sector. Since then, following the inclusion of sectoral associations, SETE has been supporting and promoting the views of Greek tourism as a whole, both in Greece and abroad. In this context, SETE undertakes initiatives for the strategic empowerment of the Greek tourism product and, by extension, of the national economy.

Moreover, it intervenes to bring about the removal of obstacles or disincentives, towards the creation of a business-friendly financial environment. At the same time, it urges the State to take measures to facilitate the implementation of investments and sets the conditions for Greek tourism to remain on a growth track.

Our Scope

Our vision

We envision Greece enjoying economic growth and social development and we seek to maximize the contribution of tourism.

We want tourism to bring together all of Greece’s precious “assets” –human resources, the productive sectors, culture, the environment, know-how, innovation, entrepreneurship– in order to create a higher standard of living for the country.

Our mission

SETE’s mission is to constantly enhance the competitiveness of tourism and to promote its leading role in the Greek economy and society.

Our institutional role

In its capacity as a social partner since 2013, SETE represents the national unions of tourism enterprises, as well as individual businesses operating within the broader tourism industry and covering the entire range of the sector’s activities.

Moreover, SETE is invariably committed to its undertaking, which includes constructive dialogue and consultation with all tourism stakeholders, with a view to maximizing the contribution of tourism to the national economy, employment, social cohesion, and local economies and communities.

SETE has fully activated its two advanced operational branches, Marketing Greece –for the promotion of small enterprises and of all destinations– and INSETE – for data production and analysis, as well as for the development of quality standards and modern educational programmes.