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Marketing Greece, which was established in 2013, is the collaboration of private sector tourism to promote Greece as a modern and enticing tourism destination. An initiative of the Greek Tourism Confederation (SETE) and the Hellenic Chamber of Hotels, its shareholder is Greek tourism itself.


At the heart of everything Marketing Greece does is the fundamental belief that forming synergies and collaborations will enhance the quality and impact of its campaigns. So, it works with other organisations and bodies, both private sector and state, under a common vision of promoting and enhancing Greek tourism together.


Its aim is to improve the characteristics of the demand for holidays in Greece. In other words, an upgrading in the qualitative aspects of Greek tourism. Mostly, this translates as a higher average spend for tourists visiting Greece, extending the tourism season, and a wider geographical spread of visitors throughout the country. It also targets new strategic priorities that have a very specific impact, such as forging a stronger connection between tourism and the Greece’s culture heritage and agri-food sector.


To support the implementation of the national tourism strategy, in line with SETE’s priorities and strategy for Greek tourism as specified in its 2021 Roadmap, and to cooperate with relevant state bodies.

Discover Greece is the innovative online consumer platform of Marketing Greece, forming the strategic backbone of its promotional campaigns. Having built up a loyal audience, it allows Marketing Greece to engage with multiple target audiences, promoting the full breadth of the Greek tourism product through an impressive wealth of high-quality experiential content (stories, photographs, videos, etc).

The platform is complemented by a full social media ecosystem and blog, in line with the latest international trends and best practice.

The goal is to make the go-to place for Greece’s entire tourist community and become a benchmark for the local market as best practice in destination marketing.

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