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Greek Tourism – Basic Figures 2009
Contribution to GDP 15,9% [WTTC]
Contribution to Employment 17,7% of total employment [WTTC]
Total Employment 798.600 [WTTC]
International Tourism Receipts 10,4 bn. €  [BoG]
International Tourist Arrivals 14,9 mi.
Average per capita tourism expenditure 697 €
Market Share 1,7% World, 3,2% Europe
Seasonality 52% of international tourist arrivals are recorded in July – August – September
Concentration of Supply 52% of hotel beds are concentrated in 3 areas of Greece [HCH]
Hotel Capacity 9.554 hotels / 726.546 beds [HCH]
Top 5 markets Germany (2.364.486), U.K (2.112.149), France  (962.435), Italy (935.011), Netherlands (651.440)
 [H.ST]
Top 5 airports (in international tourist arrivals) Athens (3.140.851), Heraklion (1.946.544), Rhodes (1.321.806), Thessaloniki (862.054), Corfu (733.137) [HELL.STAT.]

                                                                  2009 Performance

Greece – Competitors
2009 Performance Indexes Greece Spain Cyprus Turkey Egypt Croatia
Ranking – International Tourist Arrivals 16th 3rd below
 50th
7th 18th 24th
Ranking – International Tourism Receipts 15th 2nd below 
50th
9th 21st 30th
International Tourist Arrivals 2009 (in mi.) 14,9 52,2 2,1 25,5 11,9 8,7
% change in arrivals 2000 – 2009 20,2% 12,5% -22,2% 165,6% 133,3% 64,2%
International Tourism Receipts – 2009 bn USD 14,5 53,3 2,2 21,3 10,8 9,0
% change in receipts 2000-2009 57,6% 77,3% 15,8% 180,3% 151,2% 217,9%
Average per capita tourism expenditure per trip in USD 973,2 1.022 1.022 833 903 1.035
World Market Share – International Tourist Arrivals 1,7% 5,9% 0,2% 2,9% 1,4% 1%
World Market Share – International Tourism Receipts 1,7% 6,3% 0,3% 2,5% 1,3% 1%

 

Source: SETE, data processed by Hell. Stat Authority, UNWTO, WEF

 

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