Greek Tourism – Basic Figures 2004
Contribution to GDP 16,3% [WTTC]
Contribution to Employment 18,2% of total employment [WTTC]
Total Employment 785.300 [WTTC]
International Tourism Receipts 10,4 bn. €  [BoG]
International Tourist Arrivals 11,7 mi.
Average per capita tourism expenditure 882 €
Market Share 1,5% World, 2,8% Europe
Seasonality 49,1% of international tourist arrivals are recorded in July – August – September
Concentration of Supply 52% of hotel beds are concentrated in 3 areas of Greece [HCH]
Hotel Capacity 8.899 hotels / 668.271 beds [HCH]
Top 5 markets Germany (2.189.222), U.K (2.869.737), Italy (898.208), France (621.407), Netherlands (611.990) [H.ST. & BoG]
Top 5 airports (in international tourist arrivals) Athens (3.150.467), Heraklion (1.765.164), Rhodes (1.098.862), Thessaloniki (596.509), Corfu (783.492) [HELL.STAT.]

                                                         2004 Performance

Greece – Competitors
2004 Performance Indexes Greece Spain Cyprus Turkey Egypt Croatia
Ranking – International Tourist Arrivals 18th 2nd below
 50th
12th 25th 24th
Ranking – International Tourism Receipts 11th 3rd below 
50th
8th 28th 23rd
International Tourist Arrivals 2004 (in mi.) 11,7 52,4 2,3 16,8 7,8 7,9
% change in arrivals 2000 – 2004 -5,4% 12,9% -14,8% 75% 52,9% 49,1%
International Tourism Receipts – 2004 bn USD 12,9 45,2 2,3 15,9 6,1 6,8
% change in receipts 2000-2004 40,2% 50,7% 21,1% 109,2% 41,9% 142,9%
Average per capita tourism expenditure per trip in USD 1.099 862 1.000 946 782 860
World Market Share – International Tourist Arrivals 1,5% 6,9% 0,3% 2,2% 1,0% 1,0%
World Market Share – International Tourism Receipts 2,0% 7,1% 0,4% 2,5% 1,0% 1,1%

 

Source: SETE, data processed by Hell. Stat Authority, UNWTO, WEF

 

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