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SKHospitality PC: Post Covid Resorts Sales & Marketing – finding the right sales mix

4 Μαΐου 2022

SK Hospitality is a company offering Sales and Marketing services for selected Hotels and Resorts.

Since 2017, we have supported large resorts in penetrating new markets, increasing occupancy in Low and Mid Seasons and shift their price policies to increase ADR and revenues.

Taking into account post Covid market changes and consumer booking habits, the challenge is definitely to keep the right mix between online and offline sales channels.

At SK Hospitality, we believe each “operator business model” has its own clientele: “classical” tour operators or operators selling products via “dynamic packaging” deserve our full attention and support while Online Travel Agents and Direct B2C Channels are as important. The most important in our opinion is to set up a balanced stepped price list, while protecting the resort with “hotel only” price disparity!

A well-proportioned sales & marketing strategy, mixing Tour Operators’ joint marketing activities with Digital marketing and high guest reviews scores is key to each resort’s success.

*** New for 2022:

Opening of a UK office based in West Sussex in charge of business development in the UK
New cooperation with Spanish Pacha group and hotel opening in Mykonos: Destino Pacha Mykonos
More information on our services and existing clients: https://www.skhospitality.gr/our-hotels