Barefoot Addo Elephant Lodge, an exclusive holiday accommodation in South Africa, announces its partnership with GIATA – the leading travel technology company specializing in non-bookable content. This partnership empowers Barefoot Addo Elephant Lodge to optimise and maintain their hotel content with better distribution and to create a compelling guest experience.
The 2019 Barefoot Addo Elephant Lodge was rebuilt using the amazing design of German actor and producer Til Schweiger. This creative lodge is sure to impress all who visit, with its stylish and unique features. Addo Elephant Lodge became part of his Barefoot brand with the motto: A hotel with a soul in which one feels at home right from the start. By utilizing GIATA’s premium hotel content solution – GIATA DRIVE, Barefoot Addo Elephant Lodges is now able to provide its guests with precisely hotel information and images of its hotel as well as keep them updated on changes on a daily basis. This will enable them to consolidate content distribution on a single cloud-based platform and considerably minimize the amount of manual work of managing hotel information.
“Too often, hotel descriptions and pictures found online are out of date and inaccurate, which can be very frustrating for both hotel operators and travelers,” says Shelley Hills, Marketing at Barefoot Addo Elephant Lodge. “We have felt how important it is to showcase accurate information in real-time. Therefore, we decided to partner with GIATA to make sure our guests can find our consistent hotel pictures and descriptions everywhere.”
“The shift from manual to AI-automated hotel data management and distribution, including images, descriptions and fact sheets, is happening across thousands of channels around the world,” says Rainer Schaefer, VP Sales, at GIATA GmbH. “With this cooperation, we are thrilled that GIATA DRIVE will help Barefoot Addo Elephant Lodge be more visible on each of their sales channels, boost its online distribution with less effort and be able to more precisely attract more potential guests.”
GIATA was founded in 1996 and is a technology company specialising in tourism with its headquarters in Berlin. The company’s digital products focusing on non-bookable content target 20,000 customers and partners across 74 countries, including hotels, hotel chains, online travel agencies, tour operators, travel agency co-operations and global distribution systems. More information can be found at www.giata.com
About Barefoot Addo Elephant Lodge
A hotel with a soul in which one feels at home right from the start: Til Schweiger remains true to this motto with another accommodation in South Africa. Following the more than successful establishment of the Baltic Sea resort on Timmendorfer Strand, Til Schweiger opened its first international holiday accommodation next to Addo Elephant Park, the largest national park in the Eastern Cape of South Africa.
The exclusive lodge is situated in a valley surrounded by picturesque mountains and offers the guests a truly authentic African holiday experience and no mass tourism. More information can be found at www.barefootaddo.co.za