JA Resorts & Hotels, a homegrown legacy brand in the United Arab Emirates, has announced its partnership with GIATA DRIVE. With this partnership, real-time hotel information across hundreds of sales channels will be showcased via a central platform to increase visibility at a global level.
Founded in 1981, JA Resorts & Hotels portfolio now features 10 distinct properties across the United Arab Emirates and Indian Ocean, each dedicated to curating unique experiences and creating unforgettable memories.
By leveraging GIATA’s premium hotel content solution – GIATA DRIVE – JA Resorts & Hotels will now be able to display the most recent and comprehensive information about its properties, which is accessible across GIATA’s extensive global network of over 20,000 channels. This will also allow the brand to streamline content distribution on a single cloud-based platform and significantly reduce the amount of time spent managing hotel information.
Robert El Khoury, Vice President of JA Resorts & Hotels said: “We’re delighted to announce this partnership and we‘re really looking forward to taking it forward. At JA Resorts & Hotels, we’re always striving to offer our guests exceptional experiences and to always keep them updated with the brand’s latest news. With this partnership, all of our essential content will be seamlessly showcased to our guests, while enhancing visibility and accessibility to our hotels and resorts.”
“We believe that content is king. Hotels that are able to stay competitive and profitable with the most up-to-date hotel information will be the winner,” says Rainer Schaefer, VP Sales, at GIATA GmbH. “Our platform, GIATA DRIVE – which offers an all-in-one content solution – will help JA Resorts & Hotels get found easily and delight their customers with more content journeys to joy.”
About JA Resorts & Hotels
A legacy UAE brand, JA Resorts & Hotels – pronounced as ‘J A’ was born in 1981 and has a widely recognised reputation for excellence, in the management and operation of award-winning resorts and hotels. Taking its name from the original Jebel Ali (JA) Beach hotel, JA Resorts & Hotels portfolio now features 10 distinct properties across the UAE and Indian Ocean, each dedicated to curating unique experiences and creating unforgettable memories. Tropical escapes include JA Manafaru, the idyllic luxury island resort in pristine, lagoon ringed Haa Alifu Atoll, at the northern tip of the Maldives and JA Enchanted Island Resort, a luxurious hideaway of 10 exquisite villas on a private island, in the middle of the protected Saint Anne Marine Park. Within the UAE, guests can choose from the five-star JA Ocean View Hotel, located along ‘The Walk’ in Jumeirah Beach Residence. Other attractive options include the acclaimed JA The Resort – Dubai’s largest experience resort, with 1 million square metres of thrilling activities and 3 unique hotels offering 800 suites and rooms between them– the award-winning JA Beach Hotel, JA Palm Tree Court and JA Lakeview Hotel, a golf course adjacent property opened in 2019. The JA Hatta Fort Hotel is Dubai’s only mountain resort, a secluded getaway amidst the stunning Hajar Mountains landscape. The Manor by JA is a 2020 addition to the portfolio, a 247 key corporate hotel located in Al Furjan, Dubai. In 2021, the group has also opened the new JA Enchanted Waterfront Villa’s, a brand-new idyllic getaway in Seychelles featuring 10 villa resort residences on the east coast of Mahé. JA Resorts & Hotels is a member of the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, bringing together more than 40 brands with over 800 hotels in 100 countries.
Corporate PR Manager
Mobile: +971 54 307 1026
GIATA was founded in 1996 and is a technology company specialising in tourism with its headquarters in Berlin. The company’s digital products focusing on non-bookable content target 20,000 customers and partners across 74 countries, including hotels, hotel chains, online travel agencies, tour operators, travel agency co-operations and global distribution systems. More information can be found at www.giata.com
Head of Marketing
Mobile: +49 160 5644724