| Greek Tourism – Basic Figures 2010 | |
|---|---|
| Contribution to GDP | 16% [WTTC] |
| Contribution to Employment | 17,8% of total employment [WTTC] |
| Total Employment | 786.000 [WTTC] |
| International Tourism Receipts | 9,6 bn. € (cruise receipts are not included) [BoG] |
| International Tourist Arrivals | 15 mi. (cruise passenger arrivals are not included) |
| Average per capita tourism expenditure | 640 € (cruise receipts are not included) |
| Market Share | 1,6% World, 3,1% Europe |
| Seasonality | 55% of international tourist arrivals are recorded in July – August – September |
| Concentration of Supply | 66% of hotel beds are concentrated in 4 areas of Greece [HCH] |
| Hotel Capacity | 9.732 hotels / 763.407 beds [HCH] |
| Top 5 markets | Germany (2.038.870), U.K (1.802.201), FYROM (1.104.576), France (868.347), Italy (843.613) [H.ST. & BoG] |
| Top 5 airports (in international tourist arrivals) | Athens (3.092.195), Heraklion (1.914.820), Rhodes (1.416.991), Thessaloniki (758.772), Corfu (722.699) [HELL.STAT.] |
2010 Performance
| Greece – Competitors | ||||||
|---|---|---|---|---|---|---|
| 2010 Performance Indexes | Greece | Spain | Cyprus | Turkey | Egypt | Croatia |
| Ranking – International Tourist Arrivals | 17th | 4th | below 50th |
7th | 18th | 26th |
| Ranking – International Tourism Receipts | 21st | 2nd | below 50th |
10th | 22nd | 33rd |
| International Tourist Arrivals 2010 (in mi.) | 15 | 52,7 | 2,2 | 27,0 | 14,1 | 9,1 |
| % change in arrivals 2000 – 2010 | 21% | 13.6% | -18.5% | 181.3% | 176.5% | 71,7% |
| International Tourism Receipts – 2010 bn USD | 12,7 | 52,5 | 2,2 | 20,8 | 12,5 | 8,3 |
| % change in receipts 2000-2010 | 38% | 75% | 15,8% | 173,7% | 190,7% | 196,4% |
| Average per capita tourism expenditure per trip in USD | 846,7 | 997 | 991 | 771 | 892 | 906 |
| World Market Share – International Tourist Arrivals | 1,6% | 5,6% | 0,2% | 2,9% | 1,5% | 1% |
| World Market Share – International Tourism Receipts | 1,4% | 5,7% | 0,2% | 2,3% | 1,4% | 0,9% |
Source: SETE, data processed by Hell. Stat Authority, UNWTO, WEF
